David Wilson

DAVID WILSON

01 30+ YEARS
EXPERIENCE
SENIOR MULTIDISCIPLINARY DESIGNER

I turn complex information
into clear, useful design — from
brand systems and campaigns
to websites and print.

BRAND / DIGITAL / WEB / PRINT
12 COL GRID ABERDEEN / SCOTLAND DW / 01
01
Selected Work

Good design.
No unnecessary drama.

Selected work across brand, campaigns, print and web. Each project shows the brief, my contribution and the design decisions behind the finished work.

Editorial / Data Publishing / Print

Langstane
Annual
Catalogue

Twenty editions of turning complex product information into clear, usable catalogues. I combined page design, data-linked publishing and print production, becoming the sole designer for the final three editions.

Learn more
20 Annual
editions
500–700 Pages
per edition
23 Product
sections
Catalogue covers / evolution
2004 Langstane catalogue cover 2004
2006 Langstane catalogue cover 2006
2008 Langstane catalogue cover 2008
2013 Langstane catalogue cover 2013
2020 Langstane catalogue cover 2020
2024 Langstane catalogue cover 2024
2004 20+ years of catalogue design & production 2024
Long-form editorial Database-driven publishing Print production

Campaign / Web / Digital / Email

Integrated
Product
Campaigns

I design campaigns across print, web and email, developing original themes and adapting supplier artwork for Langstane. My work brings campaign copy, imagery and layouts together to keep each promotion recognisable across formats.

Learn more
Web Campaign banners
Digital Landing pages
Email Direct campaigns
01 / Web banners 02 / Landing page
Nescafé promotional web banner shown across multiple responsive formats
Responsive banner
Nescafé promotional landing page designed for Langstane Press
Responsive landing page

Nescafé / Integrated campaign system

  • Campaign strategy
  • Art direction
  • Digital design
BRAND / DESIGN SYSTEM / PRINT / DIGITAL

Building a
Consistent Brand
System

Following Langstane’s brand refresh, I’m developing reusable templates, typography styles and components for print and digital. The toolkit gives my day-to-day design work a consistent starting point, with flexibility for different content and campaigns.

Learn more
TYPE Structured hierarchy
SYSTEM Reusable components
USE Consistent application
01 / TYPOGRAPHY 02 / COMPONENTS 03 / IN USE
Langstane Design System typography hierarchy
TYPOGRAPHY / HIERARCHY
Langstane Design System promotional components
COMPONENTS / TOOLKIT
Langstane workplace supplies application
APPLICATION / WORKPLACE
Langstane Office Interiors application
APPLICATION / INTERIORS
03 LANGSTANE / VISUAL SYSTEM / DEVELOPMENT
TYPOGRAPHY COMPONENTS TEMPLATES CONSISTENCY

Web / UX / Content / Responsive

Designing a
Better Digital
Experience

I’m designing and building a new section for Langstane Interiors, bringing its services, projects and furniture range together. My role spans content structure, responsive design and implementation within the existing CMS. Currently in development.

Learn more
UX Clear journeys
WEB Responsive design
CONTENT Useful structure
01 / Desktop 02 / Responsive 03 / Detail
Langstane Office Interiors website desktop design
Desktop / Service-led experience
Langstane Office Interiors website mobile design
Mobile / Responsive journey
Detail from the Langstane Office Interiors digital experience
Content / Interface detail
  • UX and structure
  • Responsive design
  • Content and art direction

Concept / Identity / UX / Webflow

More volume.
Less noise.

I redesigned Musical Vision’s identity and built a responsive Webflow concept, creating clearer routes into recording, rehearsing and tutoring. A self-initiated project covering logo design, page structure and visual direction—not a commissioned or live client website.

Learn more
BRANDNew identity
WEBClearer journeys
BUILDResponsive Webflow
Musical Vision concept homepage on desktop
Desktop / Concept homepage
Musical Vision concept homepage on mobile
Mobile / Responsive layout

Independent concept redesign / Identity + UX + Webflow

  • Identity design
  • Responsive web design
  • Webflow development

02 / About

I’ve been doing
this a while.

I’m a senior multidisciplinary designer based in Aberdeen, with more than 30 years of experience across brand, campaigns, catalogues and websites. I bring design judgement and practical production knowledge to every project.

I like clear ideas, useful design and getting the details right. I can take a job from a rough brief to the finished thing, work comfortably with different teams and make complicated information easier to use. I’m also quite fond of a tidy file.

David Wilson, graphic and digital designer
David Wilson / Aberdeen
30+
Years of design experience
Print + Digital
Ideas through production
Aberdeen
Scotland / UK

01

Capabilities

  • Brand identity and systems
  • Campaigns and content
  • Responsive web design
  • Editorial and print
  • Art direction
  • Creative production

02

Approach

  • Start with the problem
  • Keep the idea clear
  • Make information usable
  • Build things to last
  • Ask sensible questions
  • Deliver without drama

03

Tools

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Acrobat
  • PowerPoint and Word
  • HTML and CSS

03 / Contact

Got something
that needs sorting?

I’m available for brand, campaign, web and print work. If you’re looking for an experienced designer for your team or a project, let’s talk.

ravemcdave@gmail.com LinkedIn Download CV
David Wilson Senior Multidisciplinary Designer Aberdeen / Scotland